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The total readership of each issue of Columbia Home & Garden magazine is estimated to be in excess of 35,000, based on the accepted national average readership pass-along factor of 3.5 per copy. We believe our pass-along readership factor is actually closer to 5.0, because our heavier covers and durable inside pages increase the shelf life, providing a longer opportunity for each copy to be enjoyed by multiple readers.

All of our circulation is controlled, and much of our circulation is made up of individually-mailed copies to current subscribers and potential subscribers. Our current subscriber list continues to grow daily from magazine inserts, subscriber ads in the magazine, e-mail marketing, website presence, Facebook advertising and posts, Twitter, LinkedIn, Groupon advertising, LivingSocial advertising, mailed sample copies of the magazine, and other direct mail.

Our potential subscriber list, an important part of our controlled circulation, consists of VIP’s, selected neighborhoods, businesses, potential advertisers, real estate offices and agents, builders, lawyers/accountants/doctors offices, and other professional offices. Shelf life of each issue is estimated to be in excess of six months:  you can expect to run across previous issues of Columbia Home & Garden alongside the current issue in many professional offices.

Other controlled circulation includes room copies for upscale hotels, Columbia and USC Visitors Centers, Columbia Metropolitan Airport information desk, Lake Murray Visitors Center, West Metro Chamber of Commerce, events, trade shows, relocation packets from real estate companies, and copies included in hospital baskets from florists. Copies are distributed at the annual Carolina Classic Home & Garden Show, the annual Home Improvement Show, the City Center Partnership Spring & Fall Markets, and other local events.

Current newsstand/retail copies are available for sale at Barnes & Noble Booksellers, Publix Super Markets, Bi-Lo grocery stores, Piggly Wiggly grocery stores, Columbia Downtown Marriott Gift Shop, Bank of America Plaza Sundry, and Kitty’s Hallmark stores in Forest Acres, Sandhills, Lexington, West Columbia, Bush River Rd., and St. Andrews Rd.

For added value and extra circulation, the digital version of each issue is available online indefinitely at,,, Facebook pages, Twitter, LinkedIn, and on some advertisers’ websites. In addition, ads from our magazine are inserted alongside individual articles that appear on our Columbia Home & Garden websites, and each advertiser’s website link is also placed on our websites under the Advertisers heading. Or consumers may click on to go directly to the Advertiser List and links.

For even more added value, each advertiser is listed in the Advertiser Index of the magazine, both slick-paper and digital versions.


Gender Profile: 65% female, 35% male

Age Analysis: 21% under 35, 48 % 36-55, 31% over 55

*Estimates based on Columbia Home & Garden subscription and distribution lists and internal surveys as of 9/1/09.